Consider this: visual communication has the power to persuade thoughts, desires, actions, and over time, shape society. What effect has it already had? TV commercials make our mouths water for a burger as the slow motion of sizzle makes cholesterol the last thought in our minds. A billboard of the latest Lexus or BMW gives us a yearning for luxury and adventure. Even the enhanced sound of an ice cold Cola fizzing open and pouring into a glass will make us forget that beverage can also be used as drain cleaner. Why are these visual and audio messages so enticing? Well, often times they are selling more than food or cars. More than likely, they are selling a lifestyle, a feeling, or a dream. Of course, much of this power lies in the hands of designers. (No pressure or anything.) How will your design influence the world?
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