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Update: Cover the Earth??

The emotionally sparked phone photo from inside my car was not very clear. Above is a clearer image from a fellow confused driver. His flickr post confirms the worst, SWP--the visual message has gone rambo.

Cover the Earth??

Guess I'm a hard core Graphic Designer cause this image bugs me! A huge can of red paint drenching mother earth is NOT a good look for a paint company! Was this image made before eco-friendly mindsets became popular, or are they really that brass? And for crying out loud, of all the colors they choose to throw on something, they choose red-- the same color thrown on fur coat wearers by animal-lovers. Ok SWP, so you want to protect animals, but ur no tree huggers. U just prefer to 'cover the earth' with ur bright red paint, that way u don't miss any fur coat wearers, all while protect animals. SWP, I hate to break it to ya, but I think your image's visual communication is saying more than u intended...smh